Last updated October 8, 2026
Towntide Voice Privacy Policy
The short version: we use your information to run your receptionist and bill you. We don't sell it. Our website uses Google and Meta cookies to see which of our ads work, and you can say no to those.
Who we are
Towntide Voice is an AI receptionist that answers phone calls for trade businesses, books jobs, texts callers back, and flags emergencies as urgent (with 911 or gas-line safety guidance) and emails the owner an alert. It's built in Calgary, Alberta, and works for businesses anywhere. It is operated by AO, a sole proprietorship operated by Dallas Mayne ("AO", "we"), in Alberta, Canada. For the business owners who sign up, we are the controller of their account data. For people who call a business that uses Towntide Voice, the business decides how caller information is used and we process it on the business's behalf (we are its service provider / processor).
What we collect and why
| Owner account: name, business name, email, phone, address, service area, hours, prices and the alert email (plus an on-call number only if the business turns on live transfer) | To set up and run the receptionist and bill you |
| Callers: phone number, name, address, job details and anything said on the call | To answer the call, book or pass on the job and text the caller about it |
| Call audio (only if the business turns recording on) and a written transcript of every call | So the business can check what was said, and to handle disputes |
| Texts to and from the business's Towntide number, including STOP replies | To send booking confirmations, reminders and missed-call text-backs, and to honour opt-outs |
| Connected tools (e.g. Jobber): access tokens and the client and request records we create | To put booked jobs straight into the business's own system |
| Billing: plan, invoices and payment status (card details stay with Stripe) | To charge the subscription |
| Website visitors: pages viewed, the ad or link that brought you (campaign tags such as utm_source, and the Google or Meta click ID if you accept ad cookies), device and browser type, and IP address | To run the website, keep it secure and see which of our ads lead to demo calls and sign-ups (see Cookies below) |
We don't sell personal information. We never give Google, Meta or any ad company your call recordings, transcripts, texts or anything your callers say. We don't make decisions with legal or similarly significant effects about you by automated means alone.
Legal bases (GDPR and UK GDPR)
- Contract: to provide the service you signed up for.
- Legitimate interests: security, fraud prevention, fixing errors and improving the service.
- Consent: marketing emails and optional features you turn on (you can withdraw at any time).
- Legal obligation: tax, accounting and responding to lawful requests.
- Consent: Google and Meta ad and analytics cookies on our website (you can change your mind at any time).
Call recording, AI disclosure and consent
Every call starts with a short notice that the caller is speaking with an AI assistant for the business and, if the business records calls, that the call is recorded. Callers can ask for the call not to be recorded, or ask for a person, and the assistant will take a message instead. Calls are handled entirely by the AI assistant: they are not transferred to a person unless the business turns on live transfer (off by default).
Some places require every person on a call to agree to recording (for example California, Florida, Illinois, Maryland, Massachusetts, Montana, New Hampshire, Pennsylvania and Washington in the United States). The notice at the start of every call is how we ask; callers who continue after the notice are treated as agreeing. Recording is off by default and the business chooses to turn it on.
Towntide Voice is not an emergency service. Anyone in danger should call 911. If a caller describes an emergency, the assistant tells them to call 911 (or, for a gas smell, to leave and call the gas utility's emergency line), marks the call urgent and emails the business an alert.
Texts (CASL and US TCPA)
We only text a caller about their own call or booking (a missed-call text-back, a confirmation or a reminder). We never send marketing texts to callers. Every text identifies the business, and replying STOP stops all texts from that number immediately.
Cookies and ads
Always on (needed for the site to work): cookies that sign you in, keep you secure, remember your language and remember your cookie choice. We also keep a small Towntide cookie for 90 days that remembers which ad or link brought you here (for example "utm_source=google"). If you buy, that information is saved with your account and your Stripe payment record so we know which ads lead to customers. It stays with us.
Ad and analytics cookies (your choice): if you allow them, our website loads the Google tag (Google Analytics and Google Ads) and the Meta pixel (Facebook and Instagram ads). They tell us which ads lead to visits, demo calls, checkouts and purchases (including the plan price and currency), and they let Google and Meta show Towntide ads to people who have visited our site. Google and Meta receive the pages you visit, those events, your browser and device details, your IP address and their own cookie IDs, and use them under their own privacy policies: Google and Meta. When someone who allowed these cookies buys a plan, we may also send Meta a scrambled (hashed) copy of their email address and phone number so Meta can match the purchase to the ad.
Who gets asked first: in Canada, the EU, the UK and everywhere outside the United States, these cookies stay off until you press Accept. In the United States they're on with a notice, and you can press Decline to turn them off. If your browser sends a Global Privacy Control signal, we treat it as Decline. They're only on our public website, never in the owner dashboard.
How to opt out at any time: use Cookie choices at the bottom of any page, clear our cookies in your browser, or change your ad settings with Google and Meta. Saying no doesn't change the price or anything else about the service.
California residents: using these ad cookies may count as "sharing" personal information for advertising under California law. Declining (or Global Privacy Control) opts you out of that sharing.
Service providers
We use these providers to run Towntide Voice. Each is bound by a contract to protect the data and use it only for us:
- Vercel (hosting, United States and Canada edge)
- Supabase (database and sign-in, hosted in Canada: ca-central-1)
- Resend (email delivery, United States)
- Twilio (phone numbers, calls and texts, United States)
- OpenAI (AI text and speech processing, United States; API data isn't used to train their models)
- Stripe (payments and billing; Stripe holds card numbers, we never see them)
- Jobber (only if the business connects it)
- Google and Meta (ad measurement on our website, only as described in Cookies and ads)
Where your data is stored
Our main database is in Canada. Some providers process data in the United States or elsewhere, so it may be accessible to authorities there. For transfers of data about people in the EU or UK we rely on the European Commission's adequacy decision for Canada (commercial organisations under PIPEDA), and on Standard Contractual Clauses and the UK Addendum with our providers.
How long we keep it
- Call transcripts and recordings: deleted after the business's retention setting (30 to 365 days; 90 days by default).
- Texts and opt-out records: opt-outs are kept for as long as the number is in use, so we never text someone who said STOP.
- Owner account and billing records: while the account is open, then 7 years for tax records (Canada Revenue Agency rules).
- Ad attribution (the ad or link that brought you): the website cookie lasts 90 days; on a customer account it's kept with the billing records.
Your rights
- Everyone: ask to see, correct or delete your personal information, or ask how it's used. We answer within 30 days (Canada: PIPEDA and Alberta PIPA allow up to 45 days in some cases; we aim for 30).
- Canada: you can complain to the Office of the Privacy Commissioner of Canada or, in Alberta, the Office of the Information and Privacy Commissioner of Alberta.
- EU and UK: you also have the rights to restrict or object to processing, to data portability, and to complain to your local data protection authority (in the UK, the ICO).
- California (CCPA/CPRA): you have the rights to know, delete and correct, to opt out of sale or sharing (we don't sell; see Cookies and ads for sharing), to limit use of sensitive personal information, and not to be treated differently for using these rights. An authorised agent can make a request for you.
To use any of these rights, email hello@towntide.com or use the contact form. We'll confirm your identity before we act. If your request is about data a business holds about you, we'll pass it to that business and help it answer.
Emails and texts (CASL)
We send service messages (receipts, security and account notices) because they're needed to run your account. We send marketing emails only with your consent, every one identifies AO and includes our mailing address and a one-click unsubscribe, and we act on an unsubscribe within 10 business days (usually straight away).
Children
Towntide Voice isn't for children. It's for businesses and adults. We don't knowingly collect information from anyone under 16.
Security and breaches
Data is encrypted in transit and at rest, access is limited to the people who need it, and admin actions are logged. If a breach creates a real risk of significant harm, we'll notify you and the Privacy Commissioner of Canada and the Alberta Information and Privacy Commissioner as the law requires (and EU/UK authorities within 72 hours where GDPR applies).
Changes
If we make a material change we'll email account holders and post the new version here before it takes effect.
Contact and Privacy Officer
Dallas Mayne (Privacy Officer)
AO, a sole proprietorship operated by Dallas Mayne
5509 Taylor Way
County of Grande Prairie No. 1, AB T8W 0H3
Canada
Email: hello@towntide.com · or use the contact form